Public Awareness Committee
Our highest priority is to ensure that every person facing blindness and low vision is aware of and can access all of the services they need to live safely, confidently, and independently.
The Aging and Vision Loss National Coalition (AVLNC) Public Awareness Committee seeks to reframe the national discourse on vision loss, raise awareness of vision rehabilitation and other support services, and connect people with blindness and low vision with life-changing services.
The committee has initiated the “Reframing Vision Loss in the US” project. We are working with the Ad Council on foundational research to fully understand the national discourse about blindness and low vision. A national marketing campaign will follow to maximize awareness of Vision Rehabilitation Services and connect people with these life-changing programs.
Aging and Vision Loss National Coalition (AVLNC)
Public Awareness Committee Focus Areas
Public Relations Subcommittee
Researches and creates media advisories and releases about AVLNC activities to disseminate at the national, and state level. The committee also forges national media partnerships to raise national awareness of services available for people with blindness and low vision.
Campaign Dissemination Subcommittee
Disseminates Big Data Project and other practical toolkits for local and state organizations to disseminate at the state agency levels to support advocacy and education efforts.
Conferences & Events Subcommittee
Facilitates presentations and engagement at national, regional, and state conferences and other high-visibility events addressing the issues of blindness and low vision, aging, gerontology, NCSAB/CSAVR, and related topics.
Aging and Vision Loss National Coalition (AVLNC)
Public Awareness Committee
three-Year Plan Goals
- Develop a messaging framework to help reframe the critical issue of blindness and low vision
- Generate awareness among key audiences about vision loss and its profound impact and prevalence in the US
- Educate stakeholders affected by vision and aging about crucial issues and VSA initiatives
- Educate stakeholders about the scope of vision rehabilitation services and the positive outcomes of receiving those services.
- Redefine the continuum of care among eyecare and other professionals to include vision rehabilitation and to make appropriate referrals routinely.
Recent Committee Accomplishments
- Partnered with the American Society on Aging (ASA), National Council on Aging (NCOA), the National Eye Institute (NEI), and more – to provide vital education about Vision Rehabilitation, and increase public awareness of these life-changing services.
- Formalized a collaboration with the Ad Council and completed Phase I of a five-phase Ad Council research project to reframe blindness and low vision
- Completed Big Data Project national and state-level promotions and conference presentations
- Created a three-year Public Awareness Committee Plan with goals and strategies, finalized a three-year tactical plan with roles and timelines, and identified key Plan Stakeholders and volunteers for 2023 projects
Public Awareness Committee
three-year plan
Aging and Vision Loss National Coalition plan
the Aging and Vision Loss National Coalition (AVLNC)
Other Aging and Vision Loss National Coalition (AVLNC) Committees
about VisionServe Alliance
Join Us!
We need you. The Aging and Vision Loss National Coalition (AVLNC) needs more talented leaders and volunteers to advance our vital work. It’s an ideal opportunity to volunteer personally or nominate someone from your team as an essential professional development and visibility opportunity.
Volunteer to make a difference in the lives of people with blindness and low vision. Contact Helen Chapman to join one of these committees.