System and Soul – Business Strategy VSAELC2021

No matter how successful it is, one of two things will happen to your organization. You’re either going to experience growth so great it will outstrip your control or you will hit a ceiling you can’t break through. Both of these create frustration, but the solution is the same. System & Soul gives you the structure, language, and processes you need to manage your business while not forgetting the soul, why you created it in the first place, the culture that you want to have for your employees, and what makes you attractive to your customers. You’ve got to have both system and soul. It’s the ultimate competitive advantage.